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The actual story of Sportful started in 1972, as the son Giordano Cremonese was interested in the challenge of the new cross-country skiing race Marcialonga, which took place very close. As a very good skier and athlete in general, he realized that the available clothing for such a long race in such a cold valley was unsuitable. Therefore he started to produce some of his own designs in acrylic fabrics that became the best that was available on the market. The icing on the cake was the 'Sportful' logo on the clothes, which stands for the design and function of the products.

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