Only a few years ago, Ski GO from Kiruna, a city in northern Sweden, was an insiders’ tip in the service area of the Cross-Country World Cup. By now, Ski GO ranks among the top-selling wax brands in Scandinavia and the USA. Christer Maybeck, a former world-class cross-country skier who won plenty of medals during the Nordic World Championship is the owner of Ski GO. Thanks to his passion, the development at Ski Go never stops. Throughout the winter, Christer and his team are present at great loppets and the World Cup in order to carry out tests and to be on hand with help and advice for the service crew. He is not satisfied with mediocre products – Christer wants the best ones. In contrast to other competitors, the Ski Go products are classified not only according to the temperature, but also according to the different types of snow. Other companies do not take notice of this circumstance. Besides a wide range of waxing products, Ski GO also offers other excellent Nordic products. Meanwhile, the gloves are a legendary accessory. The range of ski sticks is characterised above all by the exceptional price-performance ratio. In Norway and Sweden, the new carbon roller ski models are used as a training tool in many professional World Loppet cross-country skiing teams and the national teams. For many years, the Norwegian Oestein Pettersen and the winner of the Vasaloppet Jörgen Brink trust in the material of the Swedish brand from Kiruna.