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In 1984, Bert and John Jacobs designed their first t-shirt without having any clue about business. For five years they were travelling along the east coast of the USA and sold their shirts to universities. They collected some good stories but were not very happy. They were living on peanut butter and jelly, had to sleep in the car and took showers whenever they got the chance. The girls were not very impressed. In August 1994, with 78 $ on their bank account they were thinking about a real job. And then someone special came into their life. His name was Jake and he showed them the right way. And today Jake and the “Life is good” team spread optimism all over the world with the help of their customers.

The dream continues…

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